Innovation is key and must be applied to these emerging trends:
Techno-edge: Technology is advancing rapidly - embrace it! Market winners will be those that most effectively understand and utilize technology to their customers' advantage. Find ways to insert technology in all phases of your marketing mix - automate your sales force with CRM and SFA productivity tools but always make sure your customer benefits; look for systems that provide easier Cheap Karl-Anthony Towns Jersey , and more comprehensive prepost sales support through WWW techniques; make sure your R&D group is cutting-edge and understands how technology can solve your customers' problems - not just add low-value, "techie-type" features; innovate your distribution methods driving more channels-to-market with least cross-channel conflict.
Speed: Speed in everything your firm does - from new product development, to how many rings it takes to answer your business phone. Speed wins and technology is pushing things to get faster while raising consumer expectations on how long they should wait. I'll bet if you critically reviewed every step of your organization, you would find useless queue times and non-value add steps that don't help your customer. Look for ways to create a business that thrives on ‘speed-of-customer satisfaction'.
Convenience: Whether you like it or not Cheap Andrew Wiggins Jersey , your thinking competitors are building an edge on convenience. Don't be left behind - find ways in your business to provide unparalleled convenience to your customer. Purchasing your product via the web or gaining access to product support or the ability to download software tools 247 should be your norm. Many companies are allowing demo's (well done videos or actual software use if appropriate) of their product to be available 247 so the customer can pick their time to review the product. Can you create an advantage in your customer billing system? What other areas can you automate to benefit your customers? Look through your entire organization and find ways to make it more accessible, and portable. Consistently add ways to make it easier for your customer to do business with your firm otherwise they will with your waiting competitor.
Choice: Customers are beginning to realize that they don't have to be ‘stuck' with standardly offered products or service if it only meets part of their need. Choice is becoming more of a market differentiation resulting in a competitive edge. Marketing leaders must realize that company growth through targeted niche markets includes finding ways to provide customized choices. And do so to a variety of customer demographics in a cost effective and highly competitive manner. Technology can greatly assist this issue.
Value-adding: Price pressures will continue to mount for your company's products and service. Reject becoming the low price quote through aggressive discounting unless you can really be the low-cost producer such as Dell or Wal-Mart. Use advances in technology to add value to your product or service. Intelligently adding features and value (which could be as easy as changing delivery pricing policies or inserting programs that make customer order status more real-time ) will keep margins in tact, while retaining accounts. Your customer is assaulted with competitors daily that claim richer product features, with better prices and faster delivery. Know your customer well. CRM (customer-relations-management) or SFA (Sales-Force-Automation) tools help skilled sales force to more quickly adopt and respond to changes in customer accounts. Seek ‘value-added' features in your new product development. Don't allow R&D to add features without a customer verified value given to that feature.
Yes Cheap Jordan Hill Jersey , a significant paradigm shift occurred and continues to assault the way most companies operate. Capitalism has a brutal way to deal with those who miss the change and therefore are ill prepared to take advantage of opportunity - they go out of business! Creating shareholder wealth
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