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Main Fonts


While there is a lot to be said for getting creative when it comes to the use of fonts in some situations, for a book-length block of text, you will want to stick to something that is, above all Gerald Everett Jersey , readable and not straining to the eyes or distracting in any way. The vat majority of books use some sort of basic serif font, and there is no reason that you shouldn't so the same. These fonts are pleasing to the eye, and are the industry standard for a reason.


Header Fonts


Here is where you can get into more unusual and eye-catching fonts if you like. A lot of great books have used fonts in the chapter headings that help to convey the theme and feel of the book itself. While some may view this as gimmicky, if it adds to the overall appeal of the book Todd Gurley II Jersey , why not do it? This sort of font use can apply to all situations, of course, from comedic to stately and staid. Just do whatever looks right to you, and don't be afraid to gather some opinions from trusted friends and colleagues.


Software


While word processing software programs such as MS Word Aaron Donald Jersey , WordPerfect, and even the highly regarded free program Open Office are great for writing and compiling your text, they are not up to the task of doing book layout and typesetting. For that, you will want to have a program such as Adobe InDesign or QuarkXPress Eric Dickerson Jersey , or something similar. There are even some free programs available, but you should check out as many reviews as you can before placing your book in their hands.


Proofread It


This should go without saying, but we're going to say it anyway. There are few worse feelings than viewing the completed version of your published work and finding spelling and grammar errors. One set of eyes is never enough. If you have someone whose proofreading ability you trust, see if he or she will help you out. If not Custom Los Angeles Rams Jerseys , perhaps enlist the help of a professional proofreader or a grad student who is looking to make a few extra dollars.


Create a PDF


Your typesetting software more than likely has a function that allows you to create PDF files out of the pages you have created. This is the format that your professional print shop will need to have the pages in, in order to allow them to print exactly what it is you see on your screen. PDFs are universally readable and printable, whereas your print shop might not have the same typesetting software that you do.


Binding


If you are doing your own self-publishing, or even if you are running a small to medium sized publishing company Throwback Los Angeles Rams Jerseys , there is really no reason that you can't do your book binding yourself. Thermal binding machines (the kind that produce hardcover and soft cover books) are remarkably inexpensive and easy to use. In most cases, there is almost no learning curve involved to create permanent, bookstore and library-ready books.


You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player.? Rebounds, assists Authentic Los Angeles Rams Jerseys , points, minutes played, etc.


Why is that?


Because they know that these individual statistics all add up to the bottom line.?


The final score.?


If they can achieve even a small incremental improvement in these individual statistics for each player this will have a compound affect on the final score.?


And of course, it helps them know which players to give the most playing time too.?


In marketing your business you should be just as disciplined. Which products and which ads and which media should you give the most playing time?? Do you know?


What's the point of designing and implementing an advertising campaign if you don't know if it worked or if it was better than the last one??


What a waste.


How do you know where the best place is to spend your advertising dollars??


By tracking everything.?


Incoming calls Los Angeles Rams Jerseys For Sale , emails, walk-ins, website visitors, etc.?


Train yourself and your staff to always ask these questions.? Where did they come from?? How did they hear about you?? Which ad did they call on??


Here is an example:? Let's say you place a classified ad in the newspaper at a cost of $135.00 offering a free report on your product.? You could track the incoming calls in many ways (for instance by directing them to a free recorded message with a unique extension number or simply by asking them where they heard about the offer when they call).?


Let's say you receive 12 calls on this ad and 2 of them end up as completed? sales.


What is your cost per prospect?


(Cost of Ad) (Number of Calls) = Cost Per Prospect


$135.00 12 = $11.25


Your cost per prospect is $11.25



What is your conversion rate of prospects to sold clients?


(Number of Sold Clients)? (Number of Prospects)? = Conversion Rate


2 12 = .17 (or 17%)


Your conversion rate of prospects to sold clients is 17%



What is your cost per sold client?


(Cost of Ad) (Number of Sold Clients) = Cost Per Sale


$135.00 2 = $67.50


Your marketing cost per sale is $67.50.



Now let's say you place a display ad in a large local corporate newsletter and it costs you $450.? You get 27 calls which turn into 4 sales.?


Which ad is performing better?


What is your cost per prospect for this ad?