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Submitted 2018-12-22 08:54:46 It is right to say that social media marketing can have a positive impact on your brand if used in the right way. Different companies have seen their business thrive since the introduction of social media. How did they succeed? The answer lies in appropriate branding.

Branding tells people what you stand for, what services and products you sell. Inappropriate or wrong branding can see you attract the wrong customers to your business. Good branding can also help you outsmart out your competitors. You can even track social media shares to gauge how your brand is performing in comparison with your competitors. It is for these reasons that you should pay close attention to branding.

The good news is that branding can now be done effortlessly on social media platforms. With billions of users, they can easily pick you out from the rest of the crowd, giving you a marketing edge altogether. If you have not distinguished yourself from your competitors Aaron Rodgers Youth Jersey , here are eight ways to do so.

1. Choose the right social media platforms

Social networks are found from numerous platforms. As a marketer it can be daunting when it comes to choosing the right platform. Not all social media platforms can serve the purpose of your brand. For example, Facebook is by far the most used social media platform, but have ever asked yourself why your brand is not doing so well on this platform? It could be that your target audience rarely uses it.

Let鈥檚 see which platforms different demographics tend to socialize:

* Younger generations tend to use Instagram and Snapchat

* Business and career-oriented individuals will populate LinkedIn

* Tumblr is mostly used by people in their teens and early twenties

* Young adults use Twitter

With the above information, you can anticipate where your brand can do well.

2. Be consistent

Prominent and influential companies have mastered the art of consistency. For example Za'Darius Smith Inverted Jersey , Coca-Cola will use the same font colors on all platforms. Post content that aligns to the principles of your company. This gives your brand a voice too.

When it comes to your wording, ensure the use of at least two consistent fonts. Also, use a similar logo for your company across all platforms. It will provide recognition for your business. Ensure that your content is excellent, relevant edia posts. Video content can generate more sales and impact your ROI. Also, video posts lead to enormous shares and likes, driving more clients to your website. In fact, some companies registered growth in sales by 200% when they integrated videos in their posts. Videos tend to drive information more clearly and straightforward than plain text posts.

4. Post regularly

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